It is vital to maintain occupancy limits in the current climate, especially in commercial settings such as retail shops or malls.
That is the main reason why you should adopt people counter that will help you with occupancy regulations. However, it is also a useful tool for measuring your success rate, which will help you create a relevant marketing campaign in the future.
You should check out the Athena sensor to learn more about occupancy tracking in general.
In this particular article, we wish to explore the benefits and importance of people tracking systems for retail businesses, which will provide you a hefty return on investment.
Let’s start from the beginning.
Benefits of People Counting in Retail Industry
You should know that retailers used counters to determine the number of people entering and exiting their stores even before the pandemic outbreak. That way, they could create retail analytics that will improve the current marketing campaign, among other things.
Nowadays, counters are essential because they can help you comply with social distancing regulations due to COVID-19.
1. Perfect for Customer Support and Management
According to research, at least sixty percent of people are not comfortable entering retail stores due to the pandemic outbreak. Simultaneously, a similar percentage of people are not taking safety measures seriously, which can lead to disastrous problems.
The best way to implement measures that will reduce the spread of outbreaks is to implement people counters to help you with the process.
We have mentioned above that apart from helping your deal with outbreak regulations. You can also use this particular technology to gain insight into relevant data to generate a higher profit than before.
You should check here to learn more about occupancy trackers in general.
You can use counters to get real-time data about dwell time to determine areas where your customers spend more time, which will improve the overall perspective of the buyer’s intent.
At the same time, you can discover the customer’s journey around the store, which will help you tweak and optimize how your staff interacts with them.
Another essential consideration includes checkouts as the central part of the consumer’s journey. Therefore, you will capture data by using counting sensors to maintain queues and implement proper management that will help you retain them as customers.
By reducing the waiting time, you are improving the customer experience, which will prove worthwhile in the future.
2. Identify Patterns
Another important consideration is to optimize efficiency and staffing expenses by determining customers’ patterns.
You will be able to get real-time analytics about several people entering your store so that you can increase the personnel during peak times and reduce them in off-peak periods.
Besides, people counting analytics will provide you information about value per each customer. That way, you can compare the number of people that entered your store with conversion rates.
In case you have a high entry rate but low conversion, you should change something inside to increase the chances of converting each person that enters inside.
3. Real Estate Expenses
Finally, you should know that pandemic affects the way businesses operate, which means that most of them are finding remote ways to conduct their businesses. As a result, the real estate will drop, which means that you can rest assured and reduce overall expenses.
By implementing people counting technology, you can assess to see whether you use enough space or you should get somewhere with fewer square feet. The overall data will show you your business level and how you can utilize it properly.
At the same time, you should know that using people counters would allow you to optimize your space by filling particular areas with high-foot traffic so that you can reach more people.
Check out this site: https://www.forbes.com/sites/joanverdon/2020/06/28/the-new-science-of-counting-shoppers-tracking-customers-in-the-age-of-coronavirus/?sh=7771ec3c1de9 to learn more about tracking customers.
That way, you can create a best-case scenario for your particular situation. The main goal is to find the best people counter that will help deal with real-time data metrics.
Remember that retail analytics is essential, primarily since they will provide you information about things you should change to improve your business.
It would be best to think about outbreaks, especially since it is challenging to determine occupancy levels without the proper device. Therefore, instead of paying someone from your staff to count, you can get the proper device to help you with the process.